Top 10 Types of Social Media Posts to Publish

A mistake people make when posting on social media, is publishing one-dimensional posts instead of multi-dimensional posts.

In other words, writing the same types of posts over and over again because they don’t know what to post on social media. When posts are one-dimensional, your content becomes predictable, and therefore less people engage with it, and then the lower your reach is.

This is why it is critical you publish different types of posts, such as the ones outlined below.

Promotional posts

The first type of post and probably the most common type of post for businesses are promotional social media posts. Posts that are marketing a special event or product, or any type of post that includes an offer.

The key when publishing promotional posts is to make them conversational instead of sounding like a press release.

For example, should you be promoting an event, instead of saying “Secure your seat to this event, click on this link now” a good Facebook post idea is to turn it into something like “we’re putting together the schedule for our new event, let us know which speaker you would like to see and we’ll try to make it happen. Here’s the link for more information”.

Humour

The second type of post is humour either through the form of text, images or videos. Two of the biggest reasons people go on social media is to be informed or entertained.

Therefore, when you don’t know what to post on social media, remember that creating entertaining content is a guaranteed way to attract bigger audiences and keep them more engaged. Avoid however, publishing jokes that are too familiar to people and have been over used. The key with humour, is being original.

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Humanizing your brand

The third type of post is the type that humanizes your brand. In other words, social media posts that show the people behind a business or a brand. This could be pictures or videos of you, employees and customers in a casual environment.

For example, airline companies often take spontaneous pictures of pilots, flight attendants and passengers and publish them on social media.

Humanizing your brand is a fantastic way to build a stronger connection with your audience and build trust.

Your own content

The fourth type of social media content is your own content, also known as “unique content”. This type of post can be anything that has been created by your company, such as articles, blog posts and videos that educate your audience.

For example, should you be in the music industry, you could publish a blog post titled “5 ways musicians can monetize their music online” and then a good Facebook post idea would be to share the name and the link of your blog post on social media.

Videos

The fifth type of social media posts you can publish is video. There are many reasons why you should be publishing videos when you don’t know what to post on social media.

First, because platforms such as Facebook tend to favour videos by increasing their organic reach, as long as it’s videos you upload onto Facebook and not a link to a video.

Plus, the majority of people prefer consuming content through video instead of text and images. Currently, the optimal length of a video on Facebook is 4 minutes to 4 minutes and 20 seconds long.

Curated content

The sixth type of social media content is curated content. In other words, posting on social media content that is of interest to your audience but that you have not created yourself.

Curated content is the process of posting on social media the link to an article, or blog post, or video that is relevant to your industry. For example, should you be in the fashion industry, and there’s an interesting article about the latest fashion trends in the media, a good Facebook post idea is to share the link to the article with your comments.

Curated content is a great way to alleviate the pressure of having to always create your own content which can be quite time consuming.

Animated images

The seventh type of social media content is animated images. Animated images are images that have motion, and look like a very short video.

Animated images tend to capture people’s attention on newsfeeds more than static images, and are easier and faster to create than videos. There are many tools you can use to create animated images, such as ripl.com.

For example, should you be making a special announcement to your followers, good social media post ideas is to upload an image onto ripl.com, add text to the image and ripl will turn it into an animated 7 second clip.

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Infographics

The eighth type of post is infographics. Infographics are images that display information or data visually.

For example, should you be in the diet and nutrition industry, good social media post ideas is to create infographics for recipes. You could even create infographics to compare your product to other products, by creating a “my product versus this product” infographic.

To create infographics, we recommend using the tool piktochart.com as it allows you to easily create infographics by using ready-made templates.

News

The ninth type of post is news. In other words, newly-released information that people are unlikely to already know.

When sourcing news to publish on social media, make sure it is relevant to your audience, and likely to interest your audience.

A great way to keep up-to-date with news and be among the first to share the information on social media, we recommend using “google alerts”. This tool allows you to receive news items based on your topic of interest, straight to your inbox as soon as they’re published online.

Social proof

The tenth type of social media post is social proof posts, such as before and after pictures, positive reviews and testimonials. This allows you to demonstrate what your business does and the results you can provide for people.

For example, should you be a fitness trainer, good social media post ideas is to publish before and after pictures of your clients who have gone through a total body transformation.

Should you be in the fashion industry, show before and after pictures after your clients have gone through a styling session.

Alternatively, simply publish testimonials from customers who have shared their positive experience with your product or business.

So I hope you’ve enjoyed this article on the Top 10 Types of Social Media Posts to Publish.

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About the Author

Corinna Essa

Corinna Essa is known internationally as the go-to person when it comes to social media marketing.

Corinna owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork. Her company has been featured in many media outlets including Sky Business news, Working Women magazine, Ymagazine, Tasmanian Times, Channel 7 and 101fm.

Corinna is also the author of 2 bestselling books “Money On Demand – The 16 Fastest Ways to Becoming a Millionaire Online” and “Reach: The SECRETS to converting your social media audience into your network marketing downline fast”