Every single person you know definitely has a social media account. This shows that social media usage and the demand for visual content are increasing. With this in mind, what better way to boost your business than by engaging in social media marketing?
All businesses are using social media to make their brand known. So, how will your content, product, or service stand out from your competitors? One great way to boost your brand online is through infographic marketing.
Infographics are visual content that contains important information presented in a visually appealing format making it easy for viewers to understand. Your business can take advantage of using social media infographics.
A great place to start looking for an infographic template is simpleslides.co. Simple Slides has a wide collection of highly customizable infographic templates to fit your business needs.
There are several marketing strategies and tips that you can use to make infographics work for you. Keep reading to find out more.
Why are infographics important for social media strategy?
Infographics are written content presented in a visual format. These are often added to blog posts to help readers understand the topic better.
Creating infographics plays a big role in content marketing strategies, for it breaks down complex information into easier-to-understand details. When an infographic is designed and laid out properly, it is highly shareable.
Infographics are great to use for several social platforms. When infographics are shared online, they can boost your brand and increase leads.
Infographics are used for the following reasons:
- Enhance brand awareness. Infographics are shareable. You must include your business name, logo, site links, and other relevant information to create traffic to your site.
- Drive traffic to the site. You can bring customers to your site and expect high-quality traffic by embedding infographics in blog posts. Viewers intrigued by your infographics will likely click on your links resulting in more business leads.
- Improve user engagement. It has been noted that there are more user engagements with infographics than with other visual content. This is because infographics contain vital information and are visually appealing, engaging, and shareable.
- Boost SEO ranking. Search engines rank websites with infographics higher than those without infographics. All websites aim to position themselves at the top of the list during keyword searching. Being at the top of the list guarantees more customers will visit your site.
7 Social Media Strategies and Tips for Using Infographics
Infographic marketing is a practice that is highly advantageous for businesses. You can maximize your infographics by trying the strategies and tips below.
1. Choosing the Right Topic
Whether complex or simple, any topic can be interesting when transformed into an infographic. When creating content for infographics, choose specific topics so you can easily break down the information into simpler ones.
The goal of the infographic is to answer specific questions in a visually appealing and engaging manner. Also, you can improve the content of old infographics or use old content to create new infographics.
Your infographic should reach a wider audience base. You can do this when you have done proper research. There are social media tools that you can use to determine the latest trends or subject matter in a particular industry.
2. Do Content Analysis
Aside from choosing the right topic for your infographic, doing a content gap analysis is also advisable. This procedure gives you an idea of what content you still need to create that could interest your audience.
You can do content analysis by reviewing the common questions your clients ask through emails or social media messages. You can also check competitor websites to get ideas and check Facebook groups to determine what interests the majority.
3. Planning Your Visual Template
Your blog post can be the most shared article on the internet with the help of a well-executed infographic. There are several templates that you can download online. Choose the template that is suitable to your topic of choice.
Include only key insights in your infographic. Avoid overloading it with information. The content should address the main topic or title engagingly and entertainingly.
4. Using Appropriate Font and Color Scheme
Infographics are visually appealing. This means choosing the right color scheme, colors that complement each other. If possible, maintain a consistent color scheme as a form of branding. Whenever customers see your infographics, they know who made them just by how they look.
Aside from color, using a readable font is also a must in infographics. Infographics are meant to convey a message to their readers. Hence, using easily understandable fonts such as Sans-Serif fonts is advisable.
5. Using White Space
Color and font are important elements of an infographic. Aside from these two, you need to better understand how to use white spaces in infographics.
White space is about giving your text and other visual elements within the infographics enough room to breathe. The concept of white space is to avoid overloading and causing customer distraction.
6. Use Reliable and Relevant Research Data for Infographic Content
Infographics are meant to share important information with their readers. You must use highly relevant, well-researched, and reliably sourced content for your infographics.
You can use original data and ideas when creating infographics for your company. However, if you need to include ideas or information from other sources, it is best to cite them in the footer of the infographic. Only use reliable and current information from reputable sites.
7. Promotion Through Blog Post
Your infographics, no matter how visually engaging and well-researched, will only be appreciated and shared if it is promoted. You must establish consistent marketing and promotional efforts to keep your infographic viral.
A social media marketer knows how important it is to stay visible and relevant in the social media scene. You can increase the reach of your social media infographics through blog content publication on reputable sites, social media channels, infographic directories, emails, and many more.
Conclusion
Your infographics can thrive online by observing marketing strategies and tips to keep them relevant and shareable. Work on all these strategies mentioned above to help you see an improvement in your site traffic and customer engagements.
About the Author
This article provides valuable insights into the use of infographics in social media marketing and offers practical tips and strategies for success.