The power of social media has made it easier than ever to start your own online business. All you really need to do is have your products or services ready to go, open up an account, and you’re ready to go!
However, the simplicity and ease of the process shouldn’t distract you from the proper planning and organizing you need to do before opening a business. Even with social media making things more accessible, there are still a whole lot of crucial considerations to make before you launch. Here’s what you need to think about.
Customer Experience
First of all, you need to contemplate how your customers will experience your business, especially when you don’t have a physical store, and perhaps not even a website yet! You’ll need to think of ways to make the shopping experience easy and enjoyable for them, and ensure that you’re providing them with a great experience.
You can use simple tactics to ensure satisfaction, like providing easy-to-understand price lists and order processes, adding special touches to your delivery, and offering same day delivery through a reliable delivery service like Florida Couriers to help ensure that your packages are sent safely and quickly.
Creating a Content Strategy
When you’re relying solely on Instagram to run your business, you need to be on the ball when it comes to posting great content and hacking the algorithm to ensure you’re reaching your audience.
Come up with a content strategy by planning out what type of content you’re going to post, and how often. Make sure you understand your target audience and figure out what type of content they’re most responsive to, while also making sure that your posts are SEO optimized for the best possible reach.
Budgeting and Resources
Yes – your social media needs a budget too. If you don’t plan your business budget carefully, you might run into financial trouble early into your venture. Make sure to plan for start-up costs, purchasing any equipment and materials you might need, as well as monthly ongoing expenses, like marketing, rent, paying any extra help you hire etc.
Using paid features on social media (like sponsored posts and advertising) is a great way to get your account out there and help you build a reputation and grow your brand. These are all things you will need to account for in your budget and ensure you’re able to manage long-term.
Leveraging Instagram Features
Finally, if you plan to use social media as the sole platform to run your business, make sure you’re taking advantage of all the useful features it has to offer. Social media is a great way for businesses to engage with their customers, build loyalty, and gain valuable insight.
Reels, stories, carousels, and most importantly, the Instagram shop feature, are all useful tools that will help you make the most of your chosen platform and boost your chances of finding success in the online ecommerce space. Make sure you stand out and do things a little differently!
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