Social Media World Wide Blog
The Ultimate Guide to Using a Facebook Tracking Pixel
A Facebook pixel is a piece of code unique to your Facebook advertising account that is installed on web pages to create custom audiences or to measure the conversion of your advertising campaigns. There are many benefits of installing your Facebook...
The Ultimate Guide to Facebook Campaign Objectives
When you first log on to Facebook’s ads manager to put together your Facebook ads, Facebook will first ask you to choose from various Facebook campaign objectives. The Facebook objectives are simply what you want people to do when they see your Facebook ad. And...
What You Need To Know About Twitter Ads
Twitter is an outstanding tool for social outreach and marketing. Following its launch in 2006, it rapidly carved out a sizable portion of the social media market, with its audience snowballing to over 328 million active users. With that kind of reach, it’s clear that...
The Benefits of Social Commerce
The term social commerce has recently made its way into the online marketing and ecommerce world. The word is used to describe a type of ecommerce solution that uses varying forms of social media as a platform to help make a sale. Social interaction and the...
How to Set Up Effective Facebook Messenger Ads
Facebook launched Messenger ads back in 2016 and a lot of people have reported being very impressed with their effectiveness. Facebook messenger is a free instant messaging and voice communication service which allows users to communicate with each other instantly and...
How to Create Attention-Grabbing Pinterest Images
Pinterest is among the top 5 social networks, Facebook, Twitter, Instagram and Linkedin and since the average Pinterest user spends around an hour and seventeen minutes on the network a month, so using Pinterest for business is a good idea. Plus, what makes Pinterest...
The Top 10 Instagram Tools to Use for Marketing
With 400 million daily active Instagram users and some of the biggest brands such as Starbucks using it to grow their audience and engage with their audience, Instagram has become a great opportunity for businesses to market themselves. Whether you’re just starting...
7 Ways To Increase Your Pinterest Engagement Rate
Pinterest currently has 200 million monthly active users and what makes Pinterest marketing a powerful strategy is that users have a “shopping mindset”. In other words, unlike other social networks such as Facebook and Twitter, Pinterest users tend to browse with the...
How to Create Engaging Instagram Stories
Instagram stories is a feature that lets people publish videos and photos that disappear after 24 hours. Unlike your usual Instagram posts, Instagram stories don’t appear in the newsfeed. Instead, they appear in a bar at the top of newsfeeds. To check other people’s...
How to Effectively Use Twitter Cards for Marketing
If you’ve been using Twitter to market your business, you’ve probably noticed that tweets which can’t be longer than 280 characters have a very short life span. The character limitation and the short life span of a tweet can make it quite tricky to get your message...
8 Tools to Improve Your Pinterest Marketing
Pinterest marketing and social media marketing in general can be very time consuming. Between growing your engagement, building an audience and making sure you post consistently, it can chew up quite some time. So here are 8 Pinterest tools you can use to...
Top 10 Types of Social Media Posts to Publish
A mistake people make when posting on social media, is publishing one-dimensional posts instead of multi-dimensional posts. In other words, writing the same types of posts over and over again because they don’t know what to post on social media. When posts are...
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