Social Media World Wide Blog
How to Improve Your Facebook Relevance Score
When running Facebook ads, you’ll notice something called “Facebook relevance score” for each ad you have published. A Facebook relevance score is a feature that was introduced in 2015 to Facebook advertisers and is a number from 1 to 10 that tells you how relevant...
11 Tips on Finding the Right Infographic Ideas
Infographics have seen a notable growth in the past several years. We see it on almost every platform online such as Pinterest, Facebook, Linkedin, or even Instagram. We’re highly visual beings. Our brains process images faster than words (less than a 1/10 of a...
How to Leverage the Power of Linkedin Groups for Business
Linkedin groups are like a hub of people with the same interests that enable people to make contacts, share information, find or give answers and ultimately get established as experts in their industry. In order to leverage the power of Linkedin groups, you have to...
How to Write Engaging Linkedin Articles
Unlike other social networks like Twitter and Instagram, Linkedin gives its users the ability to publish two types of posts: a short post or an article, which is the equivalent of a long form post. There are many benefits to publishing Linkedin articles...
How to Create an Unforgettable Brand
This article was originally published at UpCounsel: Startups are known for having a “go big or go home” work ethic, but unfortunately, the same approach often backfires when applied toward marketing. Some startups spend too much too soon on big marketing initiatives...
A Quick Guide to IGTV
Video has become an integral part of content marketing because of its effectiveness in delivering information. Consumers prefer video because they make information much more digestible and shareable. According to a research, a video tweet is 6x more likely to be...
How to Effectively Use Twitter Video for Marketing
Since Twitter only allows you to publish tweets of 280 characters only, it can be tricky to convey your marketing message. This is why uploading video tweets can be a very effective alternative. There are many reasons why a video on Twitter performs...
How to Spy on Your Competitors’ Facebook Ads Thanks to AdSpy
Competitor analysis is nothing new. It’s been used by business owners to determine the strengths and weaknesses of competition and to provide businesses with a clear advantage by knowing what opportunities they can explore further. For competitor analysis I recommend...
The Top Social Media Competitor Analysis Tools and How to Use Them
Social media is a fantastic tool to find competitors, analyze competitors, compare competitors and find out what they are doing, what’s working for them and what’s not so you can just model success instead of going through the slow process of trial and error. The...
Social Media Tips for Tracking, Measuring and Monitoring
Having a social media presence on any social network is not enough. You should collect social media metrics for the actions performed to market your business on social media. With proper tracking in place, social media optimization becomes easy as you know where to...
5 Ways to Create the Perfect Facebook Creatives
What makes a perfect Facebook creative? You’ve tried a few different strategies, and they just aren’t working, so you’d really like to know the answer to this question. It turns out that there are key elements that make a perfect ad that will have users stopping...
How to Leverage The Power of Video Marketing on Social Media
The eyes, they say, is the window to the soul. You are easily impressed with what you see or look at, and these impressions stay longer with you. Pictures tend to tell better stories than words, and videos work even better than pictures. This is why since the first...
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