Pinterest currently has 200 million monthly active users and what makes Pinterest marketing a powerful strategy is that users have a “shopping mindset”. In other words, unlike other social networks such as Facebook and Twitter, Pinterest users tend to browse with the intent of buying.
This is why, knowing how to create engaging pins is key. The more engaging your Pinterest pins are, the more your Pinterest marketing efforts will pay off and the more likely your audience can turn into leads and buyers.
There are 7 ways you can increase the engagement of your pins.
Method 1
The first way to increase your Pinterest engagement considerably is by having engaged Pinterest followers in the first place. To have engaged followers, an effective strategy is to follow users who engage with similar pins as yours.
Simply type in the search bar on Pinterest, keywords relevant to your business, such as “fitness” or “workout for women” and click on them to see who has engaged by leaving a comment. Then, click on the name of the Pinterest users who have left a comment. When you do, you’ll be redirected to their profile and you’ll be able to follow them.
On average, 10% of people you follow will follow you back. When implementing this Pinterest marketing strategy however, make sure you don’t follow too many people as Pinterest can block your Pinterest account from following more people or at worse, suspend your account. Follow an average of 50 people a day maximum, to keep your Pinterest account safe.
You’ll notice when there’s a big difference between the people you follow and the number of Pinterest followers you have, Pinterest can stop you from following more people until the difference is smaller.
For example, if you have only 200 Pinterest followers and you are following 2,000 people you might not be able to follow more people. To avoid this from happening, a useful tool you can use is pinfollow.net. This tools allows you to unfollow people who haven’t followed you back.
Discover how to Monetize Pinterest here.
Method 2
The second way to increase Pinterest engagement when using Pinterest for marketing is by publishing multi-dimensional pins as opposed to one-dimensional pins. In other words, you should publish different types of pins instead of always publishing the same types.
For example, you can vary your pins between:
- Videos,
- How-to pins,
- Cartoon-like images
- Quotes
- Infographics
- Product displays
- Statements
- Pictures of people
- Before and after pictures
- Promotional pins
- Buyable pins
- Recipes
- Close ups etc…
When you publish various types of pins you avoid falling in the trap of becoming predictable and boring which can affect your Pinterest engagement rate.
If you’d like to take your Pinterest marketing to the next level, and increase the results you’re getting from your current Pinterest marketing efforts considerably, click here to download my special FREE Pinterest report. Simply enter your name and email and I’ll instantly send it to you.
Method 3
The third way to increase your Pinterest engagement rate when using Pinterest for business is by publishing creative, unique, original pins. On Pinterest, the pins that have received the most engagement are the pins that are unlike any other images.
For example, look at the difference between the picture of these lipsticks compared to the picture of these lipsticks. These are very original and unique compared to the common, generic picture.
Another example is the pictures of these macaroons. Picture one and two are creative ways of making macaroons compared to picture 3 which simply shows a common picture of macaroons.
When creating pins, they should be 735 x 1102 pixels ideally.
Discover how to Monetize Pinterest here.
Method 4
The fourth way to increase your Pinterest engagement rate when using Pinterest for marketing is by including keyword rich board names and descriptions and keyword rich pin names and descriptions. Every time you upload pins, Pinterest will ask you to save your pin to a board and also include a brief description for your pin.
By including certain keywords in the name and description, you increase your chances of your pin appearing in the search results for these keywords. For example, should you be uploading a vegan and gluten free recipe, instead of naming the board “food I like” for example, name the board “Fast vegan and gluten free dinner recipe”.
Include these keywords in the description too. For example, your description could be “This vegan and gluten free recipe takes only 20 minutes to make and makes a perfectly healthy dinner”.
If you’d like to take your Pinterest marketing to the next level, and increase the results you’re getting from your current Pinterest marketing efforts considerably, click here to download my special FREE Pinterest report. Simply enter your name and email and I’ll instantly send it to you.
Method 5
The fifth way to increase your Pinterest engagement rate when using Pinterest for business is by engaging with other Pinterest users. The more you engage with other pins, the more likely people will engage with yours because you’ll be on their radar.
Simply type in the search box keywords relevant to your business to find related pins. Then, click on the pin to leave a comment. Make sure that your comment is insightful and provides valuable information to stand out from other comments.
For example, should you be in the essential oils industry, don’t leave comments such as “interesting information, thanks”. Instead, add further information you may know about what is being shared on the pin. For example, on the pin below, you could say that peppermint oil is also used as a breath freshener” and then give instructions on how to use it as a breath freshener.
Method 6
The sixth way to increase your Pinterest engagement rate when using Pinterest for marketing is by tracking your pins. When you have a business Pinterest account, you’ll be able to access analytics. In the analytics section, you’ll see which pins are the best performing and resonating the best with your audience.
Look closely at the pins which have the biggest number of “saves” which is the equivalent of a “like” and check what they have in common. You’ll start seeing a pattern with the pins which have the highest engagement rate. By having access to this information, you’ll be able to publish content that is more aligned with what your audience is after and therefore, more engaging.
Method 7
Lastly, to increase your engagement rate, you can promote your pins using Pinterest ads. To do so, you’ll need to have a business Pinterest account. If you don’t, simply go to business.pinterest.com and click on “convert” or if you don’t have a Pinterest account, click on “join as a business”.
This will automatically turn your standard Pinterest account into a business account. Then, simply click on the plus sign on the top right hand side of your account, click on “create ad”, choose “boost engagement with your Pins” and follow the prompts.
So I hope you’ve enjoyed this article on the 7 ways to increate your Pinterest engagement rate that will improve your Pinterest marketing.
If you’d like to take your Pinterest marketing to the next level, and increase the results you’re getting from your current Pinterest marketing efforts considerably, click here to download my special FREE Pinterest report. Simply enter your name and email and I’ll instantly send it to you.
Remember to also leave a comment below with what else you’d like to learn and subscribe to our Youtube channel and I’ll keep the videos coming.
About the Author
Corinna Essa is known internationally as the go-to person when it comes to social media marketing.
Corinna owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork. Her company has been featured in many media outlets including Sky Business news, Working Women magazine, Ymagazine, Tasmanian Times, Channel 7 and 101fm.
Corinna is also the author of 2 bestselling books “Money On Demand – The 16 Fastest Ways to Becoming a Millionaire Online” and “Reach: The SECRETS to converting your social media audience into your network marketing downline fast”
Thank you this is very helpful and good insight on how to use Pinterest
Thanks Yvonne, glad you enjoyed it!
Hi Corinna, thanks for these useful method. I’ve practiced few methods & I hope this tips can help me maximizing my engagement rate.
Hey Corrina,
I must say that all the 7 methods are just incredible. I have used some of these to increase my engagement and results are unbelievable. Thank you very much for the amazing article.