How to Create Attention-Grabbing Pinterest Images

Pinterest is among the top 5 social networks, Facebook, Twitter, Instagram and Linkedin and since the average Pinterest user spends around an hour and seventeen minutes on the network a month, so using Pinterest for business is a good idea.

Plus, what makes Pinterest even more powerful is that Pinterest images receive on average of 10 repins. Repins are the equivalent of Facebook shares. This makes Pinterest a very useful tool for traffic generation because you can benefit from people spreading the word about you and your content.

 

 

To create attention-grabbing Pinterest pins to leverage the power of Pinterest marketing you need to follow the steps outlined below.

 

Step 1

 

First, you need to appeal to Pinterest users. 80% of Pinterest users are women, so ideally, your Pinterest images should be targeted at women. Plus, most users access Pinterest at certain times in their lives such as when they’ve bought a new home and are looking for interior design Pinterest ideas.

They also access the network when they’re about to get married, for wedding-related Pinterest ideas. They also access the network when they have small children and they’re looking for ways to entertain them such as arts and crafts Pinterest ideas.

Pinterest users also access the network with a ‘shopping mindset’. In other words, they usually intend to look for products to buy compared to other social networks such as Facebook where people login to mainly connect with other people.

This is why it’s not surprising that a Pinterest pin with a price tag receives 36% more engagement. Therefore, make sure you take into account all these facts when using Pinterest for business.

If you’d like to take your Pinterest marketing to the next level, and increase the results you’re getting from your current Pinterest marketing efforts considerably, click here to download my special FREE Pinterest report. Simply enter your name and email and I’ll instantly send it to you.

 

Step 2

 

Secondly, to create attention-grabbing Pinterest images, your pictures have to be unique, original and artistic. This is why with Pinterest marketing, it’s best if you create your own pictures instead of just using already-existing ones that might have been used already and that people might have seen already. On Pinterest, it’s always the most beautiful and creative pins that get the most attention.

For example, should you be publishing a pin about strawberries, you’ll notice that some existing pins are very unique such as the “unicorn chocolate covered strawberry” or “rose shaped strawberries”. What this means is that your Pinterest pin would be competing with pins of that calibre.

 

 

Take another example with Christmas related pins. You could display a standard picture of a Christmas tree but you’d be competing with pins such as Christmas trees made only with pine cones which is very original or Christmas trees made of wood sticks or books.

 

To create eye-catching Pinterest Pins, check out Placeit, a design, video and logo creation tool, and enjoy 15% off.

Step 3

 

The third way to create attention-grabbing pins when using Pinterest for business is by including keyword rich titles. When you upload a Pinterest pin, it will first ask you to name your Pinterest pin. Instead of using generic names such as ‘Christmas’ make your title more descriptive and keyword-rich, such as ‘vintage Christmas tree’ or ‘modern Christmas tree’ or ‘silver Christmas tree’.

To get ideas for keyword rich titles, type in a word in Pinterest’s search bar, and when you do, Pinterest will suggest keywords for you. Just scroll through them and pick the ones that are the most relevant to your pins. Alternatively, browse through similar pins and check their titles to get even more ideas.

 

Step 4

 

The fourth way to create attention-grabbing pins for Pinterest marketing is by publishing infographics and how-to tutorials. Infographics are pictures with information on them, like this one for example about smoothies which displays 7 types of smoothies and their recipes for different times during the day.

 

 

This other infographic, titled “From walking to running in 30 days” displays a 30-day running plan to teach people how to run for longer and eventually become a good runner.

 

 

 

To create infographics, you can use the tool piktochart.com which makes it easier to create them faster, by using their ready-made templates. Simply choose among their hundreds of templates and make the changes you need.

 

Step 5

 

The fifth way to create attention-grabbing pins to leverage Pinterest traffic is by making sure they are the right size. Pins that are narrow and long tend to perform much better than square pins. Ideally, your pins should be 735 x 1102 pixels.

A great tool to create these images is canva.com. When you login to canva, simply click on “Pinterest graphic”. When you do, any images you create on Canva will be the right size. You can then upload your own images by clicking on “uploads” or you can choose from their thousands of images available by clicking on “search” and typing in keywords for the type of image you’re after.

For example, if you type in “computer” it will display hundreds if not thousands of images with computers you can use. The images will either be free to use, or cost a dollar or available only to Pro accounts if you upgrade your free Canva account to a Pro account.

If you’d like to take your Pinterest marketing to the next level, and increase the results you’re getting from your current Pinterest marketing efforts considerably, click here to download my special FREE Pinterest report. Simply enter your name and email and I’ll instantly send it to you.

 

Step 6

 

The 6^th way to grab attention with your Pinterest pins to leverage Pinterest traffic is by publishing your pins at the right time, when your audience is most likely to see them. A great tool to find out the optimal times to publish your pins and schedule them in advance, is tailwindapp.com.

This tool will let you know when the best times to publish your pins are, after you’ve linked your Pinterest account to your Tailwind account. Plus, when you install the Tailwind Google chrome extension, you’ll notice that on any picture on the web, the Tailwind image will appear, allowing you to schedule these images to be published on your Pinterest account at certain times.

 

To create eye-catching Pinterest Pins, check out Placeit, a design, video and logo creation tool, and enjoy 15% off.

Step 7

 

Lastly, the 7^th way to generate Pinterest traffic with engaging pins is by including keyword rich pin descriptions and keyword rich board descriptions. It’s not enough to just upload an attention-grabbing and engaging Pin. You need to also include a keyword rich description.

 

 

For example, if your Pin title is 7-minute cardio workout for women, your description could be:

Example:

“This 7-minute workout for women is perfect if you’re busy and don’t have time to go to the gym. Simply follow this daily 7-minute workout to get back into shape fast”.

If you can add the keyword or keyword phrase as many times as possible in the description, the better it is, but make sure your description sounds natural instead of sounding like you’ve desperately tried to include your keywords as many times as possible.

If you’d like to take your Pinterest marketing to the next level, and increase the results you’re getting from your current Pinterest marketing efforts considerably, click here to download my special FREE Pinterest report. Simply enter your name and email and I’ll instantly send it to you.

Remember to also leave a comment below with what else you’d like to learn and subscribe to our Youtube channel and I’ll keep the videos coming.

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