Social media is crucial to any successful real estate agent’s marketing strategy. And as more and more people turn to social media for information about homes, businesses, products, services, and companies—real estate agents need to be there too.
Many successful agents take the same approach to social media efforts. They publish one or a few posts to their personal Facebook, LinkedIn and Instagram accounts. These posts might be a link to their website, an article about a new home for sale, or a post about a successful house tour. They might also include the agent’s contact information.
Some agents would love to do more for their businesses and their clients. But few are willing to put in the necessary time and effort. They have to think about what might work best for their market, the property they’re selling, and the kind of clientele they want to attract.
Build with People You Already Know
Your sphere of influence is crucial to the success of any social media campaign. SOI refers to people you know or are already connected to your business.
This can be intimidating for beginners, but it’s not as difficult as it may seem. The easiest way to build your sphere of influence and make new connections is by connecting with people you already know – through personal and business contacts.
Take the high road. They will remember when you reached out, mainly if they are your friend or colleague.
Be Consistent with Your Posts
Social media is a 24/7 operation, and few people will check on your feed multiple times every day. Be as consistent with your posts as possible, and post new content at least twice a week.
Creating a consistent posting habit will help you build stronger relationships with your social media followers. Your followers will feel like part of your team and be more likely to follow you back.
When you post consistently, your followers will begin to recognize the time you post and know when to check your feed. This is a great time to ensure they see your posts by putting a new picture or article on top of your feed.
Taking advantage of Hashtags are important shortcuts that allow people on various social media sites to search for specific content, such as real estate agents or in the area of their home or apartment.
For example, on a post about a real estate purchase in the area you advertise, you can use hashtags such as #expertrealestateagent and #(your city)realtor to garner more interest.
Pick one type of content to post and stick with it. This is more helpful than posting all different types of content because you will likely confuse your followers. Your posts will lose their meaning if they don’t have a consistent message and format, so pick one style and stick to it.
Follow a Schedule
Schedule your posts in advance if you have several to post each day. The more consistent you can be with posting, your results will be better.
Creating a social media strategy may seem unnecessary, but it can help you focus your efforts at the correct times of the day. You want to put yourself in a position where you can take advantage of real-time opportunities as they come up.
Pick a time of day when most people are engaged on social media and ensure you’re seen. Mid-morning and mid-afternoon tend to be times when people check their phones or computer the most, so your posts will have the best chance of being seen.
Using CRM tools can help you to make a consistent schedule. Social software such as HubSpot can help you schedule your posts at optimal times, however, there is a list of alternatives to HubSpot that you should take into consideration. Think of social media as a part-time job. If you want success and stability, treat it like one, and stick to a posting schedule just like you would if you were opening a small business in town.
Zoho Social is a great social media scheduling tool that you can use. One of its best features is the ability to create recurring posts that you can repeatedly use, saving you time and promoting your message effectively. Get a chance to preview your posts and make changes before they go live.
Another CRM tool like HootSuite can also help you automate posting to multiple social media sites. This can make your social media efforts more consistent. Also, this tool won’t limit the types of media you can post – a photo, video, link, or text.
Creating a social media strategy may seem unnecessary, but it can help you focus your efforts at the correct times of the day. You want to put yourself in a position where you can take advantage of real-time opportunities as they come up.
Like and Comment on Other Agent’s Posts
This will help build your social media presence and network, which is a vital part of your real estate career.
Also, commenting on other agents can help you get a unique perspective on how they engage their target customers and fans. This is a great way to get insight into how to improve your social media engagement.
How other agents see and engage their followers can profoundly influence how you do the same. Therefore, you need to understand their thoughts, strategies and objectives regarding social media. Choose a selection of agents from your area and focus on the qualities of their brand that make them unique.
The best way to do this is by using social CRM tools. You can use these tools to like or comment on other people’s posts in a non-intrusive or spammy way. This can help you build your social media presence while helping you regulate how often you’re engaging with followers.
5. Use High-Quality Graphics
Use professional tools to come up with unique graphic content. One of the best tools is Canva.
High-quality graphic content communicates effectively since it’s straightforward to understand. You can read the graphics on your Facebook feed and instantly understand what it means.
They can be excellent for demonstrating a point or showing what you’re about. This can help you make your posts more meaningful and more likely to appear in your followers’ feeds.
With a unique competitive advantage, you can use your graphic content to create awareness around your services, business, or brand. Thus, reaching a targeted audience.
Conclusion
Today’s social media users are looking for richer forms of media to engage with. As you think through your social media strategy and posting schedule, make sure to focus on creating more rich content like videos and photos. This will help you connect with your followers in a more meaningful way, which can help all real estate agents generate leads.
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