We have all heard how amazingly social media works for marketing. Nowadays not using social media platforms for promoting your brand means you’re missing out on most of your potential customers.
The question that arises here is, how to use social media for the benefit of your website? The answer to this is hidden in the question itself, you add social media to your website.
Here are a few ways to integrate social media into your website:
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Homepage Feeds
The homepage is the first sight of a website, it either makes or breaks a customer. When thinking to integrate social media to your website, adding them to your homepage is a must.
Make sure that the posts you decide to display on the homepage are high quality and appealing to the website visitors. The social feed displays user-generated content which is more impactful and engaging as compared to branded content, it makes it easier for the users to trust the brand.
Displaying user’s photos and videos on your homepage can highly benefit the way people look at your website. They can help you improve your conversion rate and generate higher revenue.
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Social Buttons
When we talk about social media integration, social buttons are a requirement. In this world run by social media, it has become a compulsion for a brand to have a social presence. Using social buttons to redirect your website visitors to your social handles is an amazing way to gain more followers as well as promote your brand.
You can use social buttons to promote your social media handles that update users about any new offers and promotions. Social buttons can make the process of following your social media handles a one-click process making it quicker and easier to follow.
You can place your social buttons where they are accessible and visible to your visitors but take care you’re not throwing them at your visitors. The best position can be on the top of the page or at the bottom of the page.
When one follows your social media handles, they will get regular updates for all your offers and products. This will help your brand convert those potential users to customers and increase sales.
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Hashtags
Nowadays users are eager to promote their favorite brands on social media, there is no better way to do it than using a hashtag. Hashtags are not only used for trending topics but can work excellently for promotional content as well. Hashtags help you create a community for your brand users.
Hashtags can be used for marketing your brand as well. They can be used in all visual and textual content you share about your brand. It can give your users a way to share your brand and products. For example, #justdoit by Nike.
Choosing a hashtag for your brand can be a little difficult but a few things you should take care of is keeping it short, sensible and simple. The ideal hashtag length is said to be 11 characters or below. Choose a hashtag that you can use for a long time for your brand. The more you use the same hashtag, the more it trends.
Hashtags can help you track your user’s posts in real-time. It also provides your brand users a platform to communicate with one another and inspire each other with the different uses of the products.
When people will use your hashtag on social media, brand awareness will automatically rise. This will help you gain more followers and customers which will increase your sales.
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Product Pages
Product pages are kind of the most important pages of an e-commerce website. Customers decide to buy the product or not by going through the product page, this is why the product page is very essential.
Nowadays people are so conscious about what society thinks of them that they want to boast off everything they purchase. Providing them with the chance to do so can help your brand as well. It can work as word-of-mouth marketing through their reviews and ratings of the product.
You can also use social media buttons on your product pages for easier sharing on different social media platforms. Take care to not use the same as on your home page, buttons on product pages should be smaller and differently designed.
All these components will make it easier for the users to go ahead and make the purchase of the product they intend to buy. This way the sales will automatically be increased.
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Social Sign-ins
Many e-commerce brands provide an option to sign-in through social media platforms such as Facebook. These sign-ins make the sign-up process quicker for the users, avoiding any type of annoyance to create a new account.
Social Sign-ins also encourage users to comment on your website. They can comment on your blogs, your products etc. Their feedback can help you improve and enhance their experience. This engagement with your website will also help your website grow and make its place in the market.
People usually sign in only to make purchases because they can explore products without signing in as well. This implies that if they are signing in, they will make purchases. Easier sign in means higher sign-ins, and therefore, higher sales.
Conclusion
As I mentioned earlier, social media can prove to be quite beneficial for a brand. Therefore, integrating social media into your website can get you astonishing results.
May it be branded content or UGC, there are millions of ways to use it for your website. You can choose any methods you feel will be suitable for you and start integrating social media into your website.
E-commerce websites and social media work together as the best team for marketing. Rather than treating them as two different aspects, work on them as one and see how you achieve your desired results.
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