Social media marketing is a strategy that almost every business uses due to how accessible it is. You don’t have to pay anything to access these platforms, and once you’re established, they can serve as a great way to connect you to new audiences and direct them toward your website or services.
In construction, this is no different, but some of the advantages offered by social media might be more applicable to your industry. Making the most of this is valuable as it allows you to leverage low-cost marketing opportunities before you expand into other more costly methods.
Works in Progress
Being able to show the progress of the projects that you’re working on is a distinct advantage for construction businesses here. Your work is, in this way, able to be shown clearly to anyone who’s thinking about engaging your services.
Due to the services that construction companies offer being so intensive and large-scale, it’s difficult to implement any sort of promotional offer or free trial system. As an alternative to this then, cataloging your progress along a given project throughout your social media pages can give audiences an insight on your processes. Of course, you have no way of predicting certain issues that might arise during the project, and you have to be careful about what details you divulge.
Connections and Networking
Understandably, you might primarily think of social media as a way for your brand to market itself to audiences, but it can do much more for your brand than that. Having a way to connect yourself to other businesses gives you a route to a network—establishing connections that can help you to develop your own place within the wider industry.
This might be something that you pursue with other businesses or professionals in the industry—even contacting contractors—but it could also be that it tips you off about a supplier that’s offering superior deals to what you’re currently opting for. This can help you to get your regular supplies like heavy duty concrete processing equipment more easily than you otherwise would.
Customer Feedback
While you already know that spending time in the same digital spaces as your customers lets you make formal announcements and engage in more spontaneous discussions, there’s more to it than that. On top of being a way to strengthen the dynamic you have with your audiences, it’s a valuable opportunity to obtain customer feedback through the distribution of surveys and polls.
Due to the different audience that you’re working with and the way you’re going about obtaining this feedback, you might glean different things from it. Most notably, due to the wide level of access to your pages, the entry barrier might be lower than if feedback were obtained via an online form distributed to people who’ve used your services. Still, the ability to collect data in a more widespread way can be an efficient way of getting a lot of information right away.
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