How to Leverage the Power of Facebook Retargeting

If you’ve been running Facebook advertising campaigns, chances are you’ve heard of Facebook retargeting. A Facebook retargeting strategy is the process of displaying ads to people who have followed a specific action, and therefore pre-qualified themselves to receive more marketing from you.     There are many benefits to using Facebook retargeting. First, because your ads are targeting a more specific and qualified group of people, your Facebook remarketing ads perform better because they are more relevant to these people. […]

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