So, you’ve just started a printing business and looking to get the word out there. You already know how crucial marketing is to the success of your brand, and it’s important to get it right from the start. Whether you’re printing business cards or double sided ID cards with both ID front and ID back designed properly, your business is only going to work if people know about it. Printing on a large scale is not a cheap thing to do and you know that. Of course, marketing costs money, especially when you’re leveraging multiple platforms and strategies.
But whatever platform or strategy you adopt, and no matter how much you spend on marketing your printing business, the following marketing techniques will improve the success of your efforts. While brainstorming marketing techniques for your printing business startup, don’t overlook the importance of a sturdy legal foundation. Having a reputable LLC service provider can ensure your business setup is seamless, secure, and well-structured. This incfile review explores one such service in detail, offering valuable insights to new entrepreneurs.
1. Identify your target customer
Your target clients are the ones that value what you offer and have a higher chance of buying from you. Is it someone looking for the most advanced printing methods? Or is it one who desires to save costs and get the most affordable printing option?
Identifying your ideal customer and their wants will help you propagate your message directly to them. You’ll be able to speak to their pain points, drawing emotions that lead to buying decisions.
2. Stand out with an ultimate selling point
If everyone offered the same product with the same features, it would be almost impossible to stand out. In that case, buyers would only go for what they’ve used instead of trying something new with no improvement.
So, to make customers choose yours over others, you have to offer something distinctive that would make the buyer feel better off with their decision. This is your ultimate selling point or unique value proposition (UVP).
As a printing business, there are different ways to stand out. It could be by offering the most affordable prints or using the best materials such as waterbased screen printing ink. It would be best if you also mentioned how your UVP benefits them. For example, suppose you use waterbased screen printing ink, which is one of the best inks for printing. In that case, you want your audience to know that this material offers excellent wash performance or whatever benefits it provides them.
Finally, you have to say it in a way that sticks, like a simple and well-articulated sentence or two.
3. Generate leads
Lead generation is a winning marketing strategy, regardless of brand. It is the process of acquiring prospects with a high tendency to become buyers.
You can either go looking for leads (outbound lead generation) or let them find you (inbound lead generation).
Outbound lead generation is traditionally done by sending emails to likely prospects — for example, companies who deal with printed materials and would need some now and then.
Inbound lead generation is done by putting yourself where leads can find you. The first step is creating an optimized website that may appear on search results when users need a printing service provider. You can also use paid ads to attract leads.
4. Use the right social media platform
Social media marketing is an excellent strategy for creating brand awareness. But, for a visual business like printing, you may be better off using Instagram than Twitter or LinkedIn.
You also want to be where your ideal customers are. If your ideal customers are youths who watch TikTok a lot, that’s one place to go. But if they are professionals and business executives who are most likely on LinkedIn, that would make a great starting point.
5. Use word of mouth
Remember, before digital marketing existed, the traditional word-of-mouth marketing technique reigned supreme. So, get the word out there, tell friends and acquaintances to recommend your brand, attend exhibitions and conferences, and use storefront signs and billboards.
Final thoughts
As a printing company, your business is more visual. So, it’s best to use more images and less text in your marketing material. Let people see your prints rather than just telling them how good you are. If your portfolio is good, it will attract valuable leads.
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